Friday, May 10, 2013

An Army Motto To Fit The Times

News of the sexual assault epidemic in the military gets worser and worser. In 2012, an estimated 26,000 female soldiers experienced sexual assault, a little over 70 per day. This week we viewed the mug shot of Lt. Col. Jeff Krusinski, an officer in charge of a military sexual assault and response office, who was arrested for sexually assaulting a stranger in a parking lot. In response to this epidemic, the Army has changed its marketing campaign to young, impressionable males from "BE ALL THAT YOU CAN BE"  to "GET ALL THAT YOU CAN GET".  For young, impressionable females its: "THE CHALLENGE OF A LIFETIME".

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